In the nineties: CMA CGM was a young company – it had the courage to launch into the Far East market ten years earlier and that paid off – but the world changes fast, very fast. Opening lines and agencies positioned it well on the big East/West trades but what about the North/South routes and Intra-Regional markets.
An acquisition strategy as a solution
This strategy was the only way it could gain access to markets – fast.
The adventure began in 1996. French state company CGM was privatized – to everyone’s surprise CMA acquired it and overnight gained access to French Caribbean markets.
It then set its sights on Oceania, an excellent market with strong added value potential and ANL, a renowned Australian company, joined the Group in 1998. Indeed, it was a great opportunity to devellop reefer transport, as Oceania imports a lot of fresh food. Four years later, MacAndrews opened the door to the intra-European market.
The process gathered momentum and strength with the acquisition of Africa expert DELMAS in 2005. A few months later, CMA CGM became world No 3 in the industry.
The story continues in 2007, a big year for acquisitions by the Group: COMANAV for the Maghreb, CNC for Intra-Asia (world’s leading container market no less!) and USL who with ANL creates a perfect synergy for operations on the USWC/Australia/China triangle.
CMA CGM is now present on five continents – a wide range of services providing security for the future. What if a market falters? As a key player on all major routes and regions, the Group can offset this weakness by concentrating on more dynamic markets.
A clearly defined strategy carried out in a short period of time.