Today, the CMA CGM Group just won the Training Award at the prestigious Lloyd’s List Global Awards 2013. Let’s take this opportunity to focus on eCampus, CMA CGM’s learning management system, and the reason behind this award.
For the CMA CGM Group, developing and enhancing skills of its employees is at the heart of the Corporate Strategy. For several years now, CMA CGM has been working and focusing on skill-development programs. In 2012CMA CGM Group invested more than 6 M€.
Mobility and talent development for the employees
The CMA CGM Group considers its employee’s talent to be a major asset that needs to be constantly improved in order to make the company efficient.
Being a worldwide shipping Group, present in 150 countries, functional and geographical mobility is both a skill development tool and a way to gain employee’s loyalty.
This is why an effective training policy has been implemented, specifically the creation in 2011 of the Learning Management System: eCampus.
The eCampus : CMA CGM learning management system
A training platform to answer many objectives
The eCampus platform was acquired to in order to attain the following objectives:
- capitalize on the employees competencies;
- promote access to training programs, in adequation with the Group’s values of imagination and initiative;
- standardize the knowledge and the corporate culture
Four major themes covered by hundreds of training modules using le latest technologies
The eCampus platform is divided into 4 major themes with more than 200 training modules:
- Corporate culture and work environment, in which can be found mandatory training courses such as “European rules on competition laws”, “the OFAC rules” (A training to help the employee in his day to day work on the office of Foreign Assets Control regulation), “Our commitment: act for environment” (To discover the actions implemented by the Group on a daily basis).
- Professional efficiency, with language training courses, “pack office trainings”, etc.
- Management skills (“how to guide performances”, “how to network effectively”, “the key for assuming successfully a new position”).
- Job oriented and tools training programs, allowing the employees to learn the usage of IT corporate applications.
All these training courses are available either on self-service or on registration basis. Training campaigns can also be undertaken.
Using the latest technology, most of these modules were developed in 2012 and 2013. They are pedagogical contents or evaluations, bought “off the shelves” or” home-made”. Some of them use the 2.0 technology (forum, chat, virtual classrooms). eCampus provides an interactive, immediate and usable self-paced learning environment in which various resources, new concepts and attitudes for effective information can be learned.
Face-to-face training sessions are also available. These face-to-face training sessions are either run by in-house trainers or by external experts… In France, it represents about 60 in-house trainers specialized in specific themes (reefer, induction, documentation, etc.).
The trend is to develop blended training, associating elearning modules and face to face sessions.
A worldwide success for CMA CGM Training programs
The project has been deployed from the Head-Office (CMA CGM Tower) where team members are devoted to the eLearning development; the eCampus administration is centralized in Marseille (enrolment, reports, requirements analysis, modules development or procurement of training packages). Local agencies pass on and carry out the eCampus training program all around the world.
eCampus in numbers:
- 4 different and major learning themes;
- More than 200 modules in 2013 (compared to 19 modules in late 2011);
- 60 in-house trainers for face-to-face sessions;
- 49,000 registrations;
- 30,500 training hours, 21,700 trainees in 2012.
An always improving training policy
In the long run, 50% of the Group’s training programs will be available via e-learning. This will lead the Group to progressively decentralize the platform administration to a local level. The objective is to appoint local eCampus administrators and give them the necessary independence on their local training programs.